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The Rise of The Chief Marketing Technologist: Infographic

Marketing is becoming one of the most technology-dependent functions in business. A new type of executive is emerging at the centre of the transformation: the chief marketing technologist (CMT). Every aspect of marketing -- from brand, experience design and demand generation, to content marketing, analytics and measurement -- is affected ...

The Internet of Things: Impact on Retail Industry

From refrigerators to parking spaces to houses, the Internet of Things (IoT) is destined to bring billions of things into the digital fold, which will make the IoT a multi-trillion dollar industry by 2020, is what PricewaterhouseCoopers (PwC) is estimating in its recently conducted survey with 1500 corporations across the ...

Is Marketing Really Shortchanging IT?

I just finished reading Marketing's New Digital Role Is Shortchanging IT.The article had a good premise (e.g., IT and Marketing are fighting for budget) but rather than discuss the real reasons for this current predicament, the author obliquely places the blame at the feet of the Marketing group ...

Cutting Across the CMO-CIO Divide: INFOGRAPHIC

Chief Information Officers (CIOs) and Chief marketing officers (CMOs) are working more collaboratively than before to take advantage of digital opportunities. However, a study conducted by Accenture Interactive titled "Cutting Across the CMO-CIO Divide", finds that the two departments remain at odds on a number of issues involving how to ...

Big Digital Leadership

Technology trends such as big data and the cloud are driving the IT agenda, as are technology-fuelled trends such as mobility and social media. Increased user empowerment as demonstrated by the BYOD movement is changing the CIO's role from technology manager to digital leader.This white paper explores these trends ...

Are You Selling Your Ideas Too Hard?

As CIOs hone their communication skills, one critical lesson on top of the advisory checklist is how to effectively sell an idea to the top management and board. But, for all your efforts are you ending up sounding like an annoying salesperson that business is trying hard to avoid?All ...

CMO Too Needs the CIO Friendship

A lot has already been written and analyzed about the need for deeper synergies in the CIO - CMO relationship. Most of that has been explored from the perspective of how it's imperative for the CIO to partner with business peers, including the CMO, to move up the leadership ladder. ...

CIO Awards: The Story Behind the Scenes

During last few years, I have attended many IT seminars and Award functions but it appears to me as yet another political gathering.Vendors to me appear like political parties trying to induce the august gathering (who looked like voters). If you vote for any of the available vendor products ...

Is CMO Still CIO's Bête Noir?

In my blog earlier this month titled Where's IT Busy, I revealed some interesting data that we gathered through a survey done with CIOs across India. The survey was on what consumes the maximum time of IT and who is sponsoring most of the IT projects in Indian enterprises. To anyone's ...

Where is IT Busy?

In the technology domain the most trending debate making rounds is about which department of an organization consumes most of IT's time and budget? There is a storm brewing in business. Marketing sees IT as full of propeller-heads. This can mean anything and is very dependent of an interpretation but ...

Market IT's Strength to Stay on Top

A couple of weeks ago, I was invited to attend and moderate an in-house symposium organized by the CIO of a leading Indian telecom giant in Mumbai. I was to moderate a panel discussion onInnovation.The symposium had a large gathering of the telecom major's IT employees, around 800 in ...