Watch Maker Titan Banks on IBM Watson and Cloud Solutions to Drive its Sales

IBM said that Titan is using IBM Watson Customer Engagement and cloud-based solutions to increase annual sales from its 11 million loyalty customer base, while attracting new consumers to Titan’s unique line of products.

Titan has initiated the integration of IBM Watson Customer Engagement solutions, which will serve as the backbone of its online platform, enabling the company to tailor unique online campaigns as per the customers. It will not just take into account preferences and past purchases, but also leverage analytics to examine their real-time behavior so campaigns can be tailored on the fly to help drive a purchase.

“India is poised to become the largest digital marketplace in the world, which will introduce entirely new levels of competition between retailers looking to grow a loyal customer base,” said Harriet Green, general manager, IBM Watson Customer Engagement.

“Working with IBM, we will be able to personalize all customer interactions both online and in the store, introducing shoppers to new relevant products that not only evoke the design and flare that is indicative of our products, but reflect their unique, personal styles. We want to bring the warmth and relationships our stores are famous for, into the digital world that our customers are increasingly frequenting,” said Kuruvilla Markose, Chief Digital Officer, Titan Company Limited.

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