Simple. Human. Easy. Communicate Better.

A few days back, over a series of digital dialog on LinkedIn, I stumbled upon a way to communicate better, summed up in these three words: Simple, Human, and Easy—S.H.E.

Is it a coincidence to find way more female interpreters than males? Can I say that, in general, SHE can communicate better than he does? You have a pleasant talk when the listener is very attentive or empathetic. The key factor here is to focus more on the person than the issue at hand. 

Simple Wins

Always. Seth Godin writes short, simple, and powerful post every day. He publishes relatively thin business books that sells. Sometimes he doesn’t even put the title on the cover of his book, to make it stand out and remarkable.

In a connected digital world, time and attention is among the most scarce resources. It’s not a matter of length; rather, it’s more about strength. Of a word or phrase. Take MLK’s famous speech, “I Have A Dream,” for instance.

Martin Luther King Jr. was a known procrastinator. He had prepared his speech at the very last minute. On the lectern, he talked about a promissory note that the founders of the United States had issued, and now was the time to cash it. It’s kind of complicated for a lay person to understand.

Then, he looked the audience in the eye and began to improvise. Remembering the chants and the phrases from the Book. And it turned out to be simple and very powerful to touch the hearts of many in the audience.

Human to Human

When we talk or write on a social network, we’re not dealing with a B2B or a B2C audience. We’re talking with other people. Hence, it’s an H2H conversation. It’s a powerful perspective to see what we do online as an extension of our human-to-human connection. Write like you talk. That’ll make it simple, and human.

It’s part of human nature to help out another person in need. Give before you take. Give freely, without any expectation of a return or a favor. Live in the moment. Help out the person in need. Answer her questions. Share what you’ve learned. That’s what makes us human.

Easy Does It

A problem-solving principle, known as Occam’s razor, says that “Among competing hypotheses, the one with the fewest assumptions should be selected.” The smaller the number of assumptions, the easier and more intuitive to prove it.

With new technologies emerging almost every day, you might be tempted to automate everything. In the age of big data and predictive analytics, we need to be more human. Which means, use our intuition and insight before coming up with an assumption and prove it by using the latest technology, not the other way around.

People come first. And simple, human, and easy message attracts people. Remember S.H.E. the next time you talk, write, or do something. Anything. SHE’ll get you there faster. Thanks for reading. Please feel free to like, share, or comment. Thanks again!

(This blog was originally published on LinkedIn. It has been re-posted here with permission from Adam.) 

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Adam Park

Adam Park is Executive Director, Marketing at SAP.....

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