Social Media Trends Shaping 2014: INFOGRAPHIC

The evolution of social media platforms continues to attract marketers. The above infographic from Media Mosaic examines seven strategies that enterprise users can embrace to optimize their company profiles on social media. 

It highlights areas that can be optimized for maximum conversion like social listening social advertising, data based marketing, marketing tools, social media integration with business, and social media guide.

Is your organization using any of these? Here's a quick look at a few of them:

Social listening: Twenty-four percent of marketers plan to use social listening strategies in 2014. That's up two percent from 2013.

Social advertising: Fifty-seven percent of marketers used social ads in 2013. An additional 23 percent plan to start using them in 2014.

Use of images as marketing tools: Images give customers a lot of information in a short amount of time. This benefits both organizations and their customers.

Dedicated social media teams: Almost 80 percent (78 percent) of organizations have a dedicated social media team, but only 26 percent currently approach social media holistically.

It is advisable to keep these trends in mind when planning your social media initiatives.

Categories: Management

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Ashwani Mishra

Ashwani Mishra is a former Executive Editor at DynamicCIO....

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