IT Leadership Opinion

Aviation Industry: Digitization of Marketing & CX

As the COVID-19 pandemic spread, one of the industries that took the hardest hit was aviation. Within days, passenger volumes decreased by 96%, and planes were parked in deserts. It’s been an uphill battle to recoup those losses. The civil aviation industry in India has emerged as one of the fastest growing industries in the country during the last three years. India has become the third largest domestic aviation market in the world and is expected to overtake UK to become the third largest air passenger market by 2024, as per IATA forecasts.

Speaking of capital of India, Delhi – the Indira Gandhi International Airport is the main gateway to Delhi & is India and one of the busiest airports in the region. Operated by Delhi International Airport Limited, which is owned by GMR Infrastructure (64%), Airports Authority of India (26%) and Fraport (10%), the airport hosts domestic, regional and international passenger and cargo services from over 40 airlines.

Smruti Gandhi, Director – Community Engagement & Executive Editor, DynamicCIO in conversation with Mr. Devanshu Bhatia, Head Marketing, Delhi International Airport discussed about digitization of marketing & CX in the aviation service industry.

Devanshu Bhatia comes with rich digital and brand expertise where he has delivered on customer experience and used digital transformation, AI, data analytics to maximize revenue. Having worked in complex matrixed organizations, he brings with him best practices on partner engagement and communication strategy.

Leave a Comment

Your email address will not be published.

You may also like